The Role and Value of Insurance Brokers

An insurance broker is the agent of the insured, who prioritizes the interests of the client and assists in planning the most appropriate insurance package without being restricted to a single insurance company. Compared with life insurance agents who sell products from the company's perspective, brokers can choose the best options based on the market to ensure that customers' interests are maximized. The reason for choosing to become an insurance broker is to provide more objective and diversified protection plans, so that insurance can truly play its due value and safeguard the future of customers, rather than just serving the interests of insurance companies.