busy popular utopia
Are you and I in the urban jungle immersed in it without knowing it?
Natan Dvir often juxtaposes the dreamy images of utopia in New York City with the ruthlessly busy urban reality to highlight the fact that people in the city are isolated but coexisting; overall, Dvir's works humanize the "other". Together, they present completely different and opposing communities, showing that "hometown" is not always people's native land, but sometimes it can also be the homeland you choose to settle down.
"Coming Soon" Coming Soon
New York City, USA 2008 – 2012
This series explores our visual interaction with the brand-laden urban centers and commercial environments we inhabit. In recent years, kaleidoscope-like giant posters have filled New York City’s commercial centers, and the branding of the cityscape has become ubiquitous. The large, colorful advertisements looming in the narrow streets seem not to attract the attention of pedestrians. The giant board dominates the city's appearance while blending into the background. These advertisements are always located around the visual field, turning people moving in the space into passive spectators, unconsciously pulled into a performance scene that is actually a combination of the illusion of commercial advertising and the reality of the street. The images are cropped in a way that makes the space appear to be flattened, blurring the relationship between scale and space, creating the trompe l'oeil effect used throughout the series.
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